The Bearded Stag was established in early 2014 by founding beard Anthony Kenny and was the first dedicated beard-grooming store Australia had seen.
Beard grooming products were on the rise and had become the bearded man’s best friend. They quickly found their way into Anthony’s beard and became an essential part of his grooming routine. While Australia had some great brands producing beard products, the list was small. Anthony saw a gap in what was happening worldwide and the small selection that was available locally. Being a part of the bearded lifestyle, he knew what products were in high demand and where Australia fell short against what was out their in other markets.
The Bearded Stag set out to find the best beard grooming products and bring them together in a store that was easy to navigate and based in Australia to reduce postage times and cost for the local bearded community. It started off as a small collection of some of Anthony’s favourite products, but quickly grew into something bigger catering for everything that a well-groomed beardsman would need. Beard oils, balms, shampoos, moustache waxes, hair products, combs, brushes and other maintenance tools. The Bearded Stag even supply clothing suited to the bearding lifestyle.
While the business has been growing over the past year one element has stayed true, the quality over quantity approach that The Bearded Stag stands for. Since day one, all products have been put through vigorous testing by the team to ensure they only offer the highest of quality. It is for this reason that you will see a healthy selection of products, but not pages and pages of the same thing. The idea is to sort through the mass of options and bring you only the best tried and tested products from Australia and worldwide.
Wanting to be seen as more than just a product shop, the team have worked hard on putting together some helpful guides and tips for all things beard in a section they’ve dubbed ‘The Man Book.’ Filled with guides on how to get the most out of the products they stock, as well as solutions to general beard problems in an easy to understand, never too serious manner. They’ve even shot and put together some great look books with top-notch models for those looking for some beard style inspiration.
So whether you’re looking for beard grooming products, lifestyle tips, or just want to chat to the team about all things beard, The Bearded Stag has it all. You can rest assured that if they have a product for sale, it’s been tried and tested on their own beards and does what it says it can do.
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